The Dali Story

Since I could remember I loved art and fashion. My first memory probably is my grandma's closet on the second floor of their house, where my two sisters, mum, and myself enjoyed sunny afternoons going through her vintage Kurdish clothes, and her carefully chosen heels. We did this every year before Kurdish new year, Newroz. I loved the smell of the clothes, the colors, the different textures of the fabrics, and the surprise pieces we were finding. I still remember the excitement of running on the stairs where the sun reflected through the pearly curtains on to the handcrafted Kurdish red carpet all over the house. The excitement I had was like finding a treasure. I think it was that moment I realized that the type of art I'm into is fashion. The pieces I want to design should capture the same magic, preserving the beauty of mixed cultures, and creating pieces that hold deeper meaning. With that being said Growing up in a place where creativity had little room to flourish, I didn't lose the passion I had to create in the face of limitations.  To me, Fashion was not just appearance, it was more a language to express my identity and what I'm inspired by. I always found a way to express my passion of mixing old with new. Bringing what I love the most: art, culture, and history into one piece. I remember when I was in my early 20s with the family tailor where she was sewing in a small room in her house. We made my version of a little black dress, mixing Jamadani (black and white scarf usually used by men) with plain black fabric. My mum still keeps it somewhere in the basement of our childhood home.

As I grew and started working, I kind of drifted away from that creativity and that really didn't feel right. In 2017 as I was changing from one job to another, my dad gifted me his Qazwan/Banê (dried pistachia atlantica) prayer beads. Now that I think back, it was not coincidence rather a quiet nudge back towards creativity. These beautiful earthy colored beads and its durability became the seed for my jewelry line. Jewelry became the perfect tool to channel my creativity.

It's small but powerful accents that transform an outfit, carrying stories, traditions, and artistry while still fitting seamlessly into a modern, minimalist wardrobe. D.Ali isn’t just about accessorizing; it’s about storytelling through subtle yet meaningful details. A piece that feels contemporary but carries the essence of different cultures—whether through materials, symbols, or craftsmanship. It’s for people who appreciate simplicity but don’t want to lose the richness of history and identity. Each piece is a conversation between the wearer and the world around them.